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Digital promotional activities

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

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Understanding social media

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

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The role of offline media

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.


Data protection

Learn the importance of data protection legislation with regard to digitally promoting an organisation.


Measuring digital promotions

Learn why measurement is important and how this benefits your organisation or one you are familiar with.

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Understanding SEO

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

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The role of digital media

Look at a range of different ways in which digital promotions can be used to reach the customer.


Content for digital promotions

See how important content is in making a promotion successful.

Emergent Digital Techniques

Emergent Digital Techniques

Identify the advantages, and disadvantages of new techniques in digital promotions.