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For, a Progressive Web App was the most compelling bridge between the users of their native app and the mobile web. The PWA strategy resulted in a 76% increase in total conversions (direct contact with a supplier) across browsers.

Features such as "Add to HomeScreen" led to a monthly increase of active user rates by 14% on iOS and 30% on Android devices . 

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Lancôme launched a PWA with Mobify, which reduced the time for each page on the site to become active for mobile visitors by 84% and bounce rates by 15%. The number of mobile sessions on Lancôme's site increased by 53% and conversion rates rose by 17%. Their PWA has a performance rating of 94/100 on Lighthouse, an automated tool for improving web page quality.


For its monthly global user base of 328 million (80% of them on mobile), Twitter Lite PWA became the default mobile web experience for all users in April 2017. The new app requires less than 3% of the device storage space needed by Twitter for Android.

Smaller media resources and cached data translated into reduced data consumption, which led to 75% increase in the number of Tweets, 65% increase in pages per session, and 20% decrease in bounce rates.

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Jumia's PWA uses five times less data than its native apps for iOS or Android and has reflected a twelve-fold increase in traffic. Conversion rates for PWA transactions have risen by 30%, and the bounce rate on Jumia Travel's mobile site has dropped by 50%.